xer api
xer api est · sydney · au

Fix your bookings, payments,
and what's breaking underneath.

If bookings or payments don't feel reliable anymore, start here. We find what's actually wrong and fix it properly — without rebuilding everything.

Founder-led · Australia-based · Reviewed personally

Start here — $150 system review See what we do
You'll get
  • what's actually wrong (not assumptions)
  • what to fix (in order)
  • whether to rebuild or not

No commitment after.

Fixed price · clear scope.

Usually resolved without a rebuild.

Often used by Thai massage shops and small service businesses.

start here most people start here
INTAKE · LIVE
2026.04.18
request XA-04F82A
path System Review
segment wellness · au
priority medium
received 00:00
verified 00:12
summarised 00:34
manual review —
response —
human-led no. 001
accepting enquiries
example · intake record
01
Based in Australia
02
Small senior team
03
Wellness + operations + tech
04
Independent and discreet
05
Clear scope before delivery
01 · How this works

Simple in practice. Clear from the start.

01 Before

What's happening now

Bookings are messy, payments feel unreliable, or the setup no longer matches how the business actually runs.

02 During

What we do

We review the system, identify what actually matters, and remove unnecessary complexity.

03 After

What changes after

Cleaner bookings, fewer manual workarounds, and a setup the business can actually use.

Before / After

What actually changes.

unstable → stable

Most issues are invisible until they are not. this is where it clicks

Before · unstable
01

What's happening now

  • Bookings don't behave the same way twice
  • Payments feel unclear or unreliable
  • Staff or availability doesn't match reality
  • Small issues keep compounding
After · stable
02

After it's fixed

  • Bookings follow a clear, predictable flow
  • Payments are tracked and confirmed properly
  • Availability reflects how the business actually runs
  • Issues stop repeating

Not a rebuild. Just the fixes that matter.

Usually without rebuilding everything.

Where this usually applies
Case

One example of what "fixed properly" looks like.

A recent booking and payment issue, simplified and stabilised.

System
Booking + payment flow
Status
Resolved
Scope
Audit · Stripe · booking logic
Before
01
  • Booking state was inconsistent
  • Payment confirmation could fail
  • Duplicate paths created confusion
What changed
02
  • Removed duplicate booking logic
  • Aligned payment trigger to one path
  • Simplified confirmation handling
  • Stabilised post-payment state
After
03
  • One clear booking path
  • Payment confirmed reliably
  • Fewer manual corrections required

This is typically smaller than clients expect.

Most situations improve more through clarity than rebuild.

02 · What we do

Practical help for service businesses that need systems to work.

01

Fix what's broken

Payment issues, broken booking flow, unreliable setup, or unfinished work.

02

Set up what's missing

Intake forms, booking setup, payment configuration, and practical operational tools.

03

Build what you need

Clean, booking-ready websites and structured systems for smaller service businesses.

03 · Approach
Manifesto

Good systems are usually simpler than what most teams deliver.

Most problems we see are simpler than they appear — but require the right judgement to fix properly. We focus on what is commercially useful, operationally realistic, and stable under pressure.

01

Audit first

We look at what exists before recommending anything new. Most problems are more specific than they first appear.
02

Clarify the real problem

We separate the surface issue from the underlying one, and agree on what is worth solving.
03

Reduce unnecessary complexity

Where tools or processes can be removed without cost, they are. The smallest working system tends to last the longest.
04

Fix or build only what matters

Scope is agreed in writing. Delivery is practical. We will say so when something does not need to be built at all.
04 · Services

Four focused areas of work.

Ref · Services
i. Remediation

Remediation

When a booking, payment, or client flow has stopped working as intended, we step in to diagnose and resolve it. Discreet and time-bounded.

ii. Build

Build

Booking sites, internal tools, and client-facing workflows — right-sized to the business and delivered against a fixed scope.

iii. Advisory

Advisory

Considered advice on pricing, customer flow, service delivery, and the technology decisions that sit beneath them.

iv. Tailored

Tailored systems

Bespoke operational software built on our internal framework, shaped to the specifics of an established business.

Engagements begin with a structured intake review. Pricing is shared before any work starts.

05 · Entry
Best place to start
most people start here

A clear review of what's actually going on.

If something feels off but you're not sure where the issue is, this is the best place to start.

01 Deliverable

What you get

  • A concise review of your current setup
  • What is likely causing the issue
  • What matters most right now
  • Clear written next steps
02 Process

How it works

  • Submit a structured request
  • We review the situation personally
  • You receive a short written direction

If something feels off in your bookings or payments, this is where to start.

System Review
$150 AUD · flat

Credited toward any larger engagement booked within 30 days.

Start with a review

If you're unsure, this is enough to begin.

Have a question before starting? View quick answers →

06 · Structured build
Fixed scope

A clean, booking-ready site
built for real use.

Not a marketing website. A working system your business can actually run on — with clear enquiry, booking, and payment flow.

01 Included

What this includes

  • Five to six page structured website
  • Mobile-first layout as the primary use case
  • Booking or enquiry flow built in
  • Stripe or payment-ready setup where needed
  • Deployment and domain configuration
02 Excluded

What we avoid

  • Unnecessary pages
  • Overdesigned layouts
  • Tools the business doesn't need
  • Systems that require constant fixing

This is suitable for small service businesses that need a reliable, well-structured presence — not an ongoing design project.

Starting points

Clear starting points for smaller engagements.

AUD · fixed scope
01 Entry
System Review
$150

A concise review of what is happening, what matters, and the next practical step.

Read more →
02 Build
Booking-ready Site
$1,800 – $3,200

A fixed-scope 5–6 page site designed for real business use, with enquiry or booking flow built in.

Read more →
03 Fix
Urgent System Fix
Quoted after review

For issues affecting booking, payment, or core operations. Scope is confirmed before work starts.

Submit a request →

All work is scoped before delivery. Where a smaller review makes more sense than a larger build, we will say so.

07 · Questions

Answers before you commit to anything.

A few things people tend to ask before starting. Longer reference is on the full FAQ page.

quick answers
A structured review of your current setup, what is likely causing the issue, and what should happen next. The best starting point when the problem isn't fully clear, and the easiest way to find out if we're a fit before committing to anything larger.
Most reviews are returned within one to two business days, depending on the complexity of the situation and the detail provided in the request. Urgent issues are acknowledged sooner where possible.
No. The review can stand on its own. If a larger fix or build makes sense, we'll say so — and the $150 is credited toward any larger engagement booked within 30 days.
Primarily service businesses — especially wellness, booking-based operations, and smaller operators whose systems need to run more reliably. Familiar with Thai massage and small studios, but not limited to them.
Usually yes, and usually preferred. Most situations improve more through clarity than rebuild. We'll scope the smallest intervention that actually solves the problem.
Yes. Stripe, existing booking platforms, spreadsheets, or whatever's currently running the business. Where an existing setup can be improved instead of replaced, that's preferred.
You receive a short written direction — current state, likely cause, what matters most, and a recommended next step. From there it's your call: stop, continue with us, or take the direction to someone else.

Still unsure — the review will clarify it.

Still weighing it up? Read the full FAQ →

Start with a review
08 · Situations
Observed patterns

The situations we're most often brought into.

01

Payment flow failing after launch

Stripe, checkout, or subscription logic working inconsistently — bookings going through without charges, or charging twice.
02

Booking system working inconsistently

Double bookings, missed confirmations, or availability that no longer reflects what staff can actually deliver.
03

Developer disappeared mid-build

A partially finished system, no clear handover, and an operator left to decide whether to continue, rebuild, or walk away.
04

Business run on messages, not systems

Bookings, payments, and schedules living in chat threads and staff memory — working for now, but not sustainably.
09 · Engagements

Examples of the work we are most often asked to take on.

  • 01
    Repairing broken payment or booking flows
  • 02
    Rebuilding client intake and enquiry journeys
  • 03
    Designing simple internal systems for service teams
  • 04
    Advising wellness founders on operational technology decisions
  • 05
    Reviewing existing builds before further investment
10 · Selected work

Recent systems we've stabilised.

System log · 4 records

Payment Flow Recovery

Failed capture flow repaired and duplicate charge paths removed. Payment trigger now stable and reliable.

read system log ↓
[01] payment_flow_recovery
status resolved
scope stripe + webhook
action fixed failed capture flow, removed duplicate charge paths, stabilised payment trigger
result stable payments, no manual correction

Booking Flow Fix

Duplicate booking paths removed, confirmation logic simplified, and availability handling aligned. Scheduling now runs consistently.

read system log ↓
[02] booking_flow_fix
status stabilised
scope audit + restructure
action removed duplicate booking paths, simplified confirmation logic, aligned availability handling
result consistent scheduling, reduced coordination load

Intake System Cleanup

Manual message handling reduced, incoming requests structured, and response clarity improved. Fragmented enquiries now flow through one clean path.

read system log ↓
[03] intake_system_cleanup
status live
scope enquiry + routing
action reduced manual message handling, structured incoming requests, improved response clarity
result cleaner inputs, faster triage

Site Rebuild Direction

Unnecessary rebuild work identified and scope reduced to essential pages. Site direction realigned to how the business actually operates.

read system log ↓
[04] site_rebuild_direction
status scoped
scope review + build decision
action identified unnecessary rebuild work, reduced scope to essential pages, aligned site to actual business use
result clearer direction, lower scope than expected

No two systems are the same, but the patterns repeat.

Engagements are handled discreetly. Specific client details are not published.

11 · Why us

We've run the systems we fix.

We understand both service delivery and system design.

We favour clear scope, stable systems, and practical outcomes.

We do not overbuild. We do not disappear into jargon.

We advise directly — even when the answer is “don’t build this yet.”

12 · Team

A small team, each responsible for a defined area of the work.

Gemma
Founder · operations & systems

Gemma leads xer api at the intersection of wellness operations and technical systems. Her background combines hands-on experience in mobile massage, private client service, and building booking and operational systems from the ground up.

This dual perspective allows her to identify what actually matters in a business — not just what looks correct technically. She has worked directly with private clients, corporate environments, and real service operations — not just digital products.

Kwon
Software engineer

Responsible for system implementation and technical delivery. Focus on stable, maintainable systems — frontend and backend — with attention to performance, reliability, and clean architecture.

Ben
Legal & structure

Supports xer api on legal structure, agreements, and risk. Ensures engagements are clearly scoped, commercially sound, and appropriate within the Australian business environment.

May
Office & coordination

Supports coordination, communication, and day-to-day flow. Keeps engagements on schedule and ensures clients have a direct, responsive point of contact throughout the work.

All engagements are led directly by Gemma. Supporting team members are brought in where their area of work applies.

13 · Locality
AU market

We understand how wellness and service businesses operate in Australia — from small independent operators to corporate environments.

This includes pricing expectations, customer behaviour, booking patterns, and the practical realities of running service-based businesses locally.

Work is shaped to what is commercially realistic here — not copied from overseas models.

14 · Niche focus
For Thai massage owners & small studios

We regularly work with small massage businesses, including Thai massage owners and independent studios.

Many small studios operate without a clear booking or system structure. This often leads to missed bookings, confusion around payments, and unnecessary stress on owners and staff.

  • 01 Bookings managed through messages only
  • 02 Missed appointments and no clear system
  • 03 Difficulty tracking payments and schedules
  • 04 Reliance on staff memory instead of structured tools

We help simplify this into a clear, manageable system — without making it complicated.

15 · About

xer api is a founder-led studio based in Australia, working at the intersection of wellness operations, digital systems, and practical business infrastructure.

Led by Gemma, the work is shaped by hands-on experience across service delivery, client operations, and technology problem-solving. We build carefully, advise directly, and keep scope grounded in what a business can actually use.

16 · Start here

Two ways to begin. Choose the one that fits your situation.

Entry paths
Recommended path
01

System Review

A structured review of your current system. We identify what is actually broken and what should be fixed next — with clear direction for the decision that follows.

Structured intake review
Personal response from Gemma
Clear written next steps
No obligation to continue
Submit a review request
Already broken
02

Urgent Issue

Something has already stopped working and needs attention now. Submit a brief summary — if urgent, we may contact you within a few hours.

Expedited review
Faster initial response
Diagnosis before work
Fixed scope, written
Submit an urgent issue

Not sure which applies? Submit a System Review — we'll tell you directly if Urgent Issue is a better fit.

How this works

Three steps. No automated scheduling.

Step 01

Submit

Tell us what's happening through the structured intake form.

Step 02

Review

Every request is read personally. Usually within one to two business days.

Step 03

Next step

A scope, a recommendation, or a direct reply on fit. No obligation.

Intake · live

Tell us what's happening. We'll review it personally.

Every request is reviewed personally. Submit a short description and we'll come back with the right next step — usually within one to two business days.

Manual review only
Not an instant booking system
Clear, structured responses only
quick answers here ·

Common questions are covered here →

Clear scope before any work starts.

Path System Review
takes ~2 minutes
Step 01 / 05 · About you
Step 02 / 05 · Your business
Step 03 / 05 · The situation
Step 04 / 05 · Verification (preview)

We verify all requests before review. Enter the 6-digit code sent to the mobile number you provided.

Sending to
—

Click "Send code" to receive a verification code.

Verification will be required before scheduling
Step 05 / 05 · Review & submit
Summary XA-•••••

Requests are reviewed manually. Incomplete or unclear submissions may not receive a response. By submitting, you agree to be contacted regarding your enquiry.

01 / 05

Reviewed personally.

got it
Received · queued for manual review

Your request has been received.

Every enquiry is reviewed personally. You'll receive a response with the right next step — usually within one to two business days.

For urgent issues we may respond within a few hours. No automated scheduling — if we proceed, we'll arrange a time together.

Reference
—
Status
Awaiting review
What happens next
01

Review

Your request is read personally. No automated sorting, no outsourced triage.

02

Response

We contact you within 24–48 hours. For urgent issues, sooner where possible.

03

Next step

You receive a clear next step — a scope, a recommendation, or a direct reply on fit.

Office

Level 1, 1–5 Link Road
136 Epsom Rd
Zetland NSW 2017
Australia

Intake Line

+61 488 862 778

Activation in progress

Enquiries are best submitted via structured intake.

Hours
Office hours

Monday – Friday
9:00am – 5:00pm AEST

AI intake

Daily
6:00am – 7:00pm AEST